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Rather than relying on one message for every audience, brands should consider distinct touchpoints for each CEP: safety-focused messaging for GLP-1 users, accurate age-specific information for a broader range of consumers, and product lines built around portability

Key takeaways Some commercial health insurance plans (those sponsored by an employer or purchased privately) cover weight loss medications

Both can affect appetite and weight, but they reach that endpoint through different receptor systems

Pharmaceuticals, 17(4), 461

Mauro, A., Buscemi, M

Eli Lilly has said it intends to seek approval for Foundayo for type 2 diabetes