Reclame in Indië: De opkomst van de moderne reclame in Nederlands-Indië 1900-1942 Peter Lee Dimensions: 22 x 28 cm

Dimensions: 22 x 28 cm

Publisher: UCLA Fowler Museum of Cultural History

offering context and analysis for the selected artworks

making this publication a valuable contribution to the study of Balinese art

relates the details of painter Hendra Gunawan's journey from era to era

Reclame in Indië: De opkomst van de moderne reclame in Nederlands-Indië 1900-1942 Peter Lee Dimensions: 22 x 28 cmThis publication explores the fascinating history of advertising in the Dutch East Indies during the first half of the 20th century. Based on extensive research of period advertisements, posters, and advertising plates, the book reveals the vibrant and sophisticated advertising industry that flourished within the colonial context. It examines the industry's rapid growth and its impact on urban landscapes and daily life, analyzing how advertisers