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3% Debenture Stock
Includes articles on Carlu
and the design may not have gone into production
promotional poster for Humber bicycles
featuring a striking graphic portrayal of the Eiffel Tower
New Shell Lubricating Oils XMAS 3% Debenture StockOriginal, antique, poster: New Shell Lubricating Oils, designed by Edward McKnight Kauffer, 1937. A particularly successful design which uses an undulating ribbon motif to connect the message with the product (a can of lubricating oil which also features the jointed man advertising symbol created by Kauffer). The overall effect is one of smoothness and modernity the later reinforced by the choice of lettering and the abstract black background.
